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1. Keep in mind the audience when you design and write.

It is not a successful strategy if you design Web pages that look best with a fast connection. Keep in mind the audience visiting your site with slower modems.

2. Keep your pages short.

If you minimize the scrolling, chances are, your readers will understand your message quickly. A good screen size is 640 pixels wide by 480 tall.

3. Use tables of contents.

Only a limited amount of users (less than 10%) will scroll beyond the first screen of text. If that first screen has a table of contents or other navigation tabs within that page, viewers will click on those links to the explanatory text.

4. Keep images as small as possible.

Large images annoy people. People have short attention spans. If it takes too long to download, many people will not want to see it and move on to browsing somewhere else.

5. Use Web colors.

The browser-safe color palette will ensure that most people will see your page and images in the colors you intended.

6. Avoid lots of text.

People don't read the Web, they skim it. Avoid using too much content to add congestion to the page and lose the viewer's attention.

7. Check your spelling.

Use a spell checker, either in your editor or on-line. Poor spelling and grammar can dictate the value in decreased quality, misrepresentation of work and the company.

8. Keep links current.

Check your links on all pages often to make sure they are still valid and directs you to the proper content or media needed.

9. Annotate your links.

If a page is good enough to link to, then it's good enough to explain why you like it.

10. Put contact information on your pages.

The Web is interactive and dynamic, and you should welcome comments on your pages. Also, if there is a broken link or other problem, your readers can let you know, easily.